All these look books I have been looking at the styles of photography and not really the layout or anything. I have thought that the style of outfit depends on the overall identity so I cannot decide on logos or anything until I have seen some examples of their work. I think if their garments are very big and colourful then I think the design should also look dramatic and bold. If its simple then I think I would prefer this and make it minimal focusing on the white spaces and creative layout and such.