Anamorphic Typography An exploration of the potential and existing relationship between architecture and typography

Its more than just print

This was a collaboration project done on a foundation degree at Chelsea College of Art and design. From initially looking into the existing and possible relationship between graphic design and architecture they discovered the process of anamorphosis as used by the fine artist Felice Varini.

When planning an anamorphic installation is it important to consider that to maximise the fracturing of the design, it is best to try and touch as many plains as possible. They  eventually decided to carry out our installation in a corridor of the college (as shown in the images) using the long walls to maximise the distortion of the letterforms

They chose the phrase "It's more than just print" to challenge the conventional idea that graphic design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is also a comment on the technique as when viewed from the right viewpoint, the design looks as though it is flat on a 2D plain.

This sort of work encourages the viewer to walk into and around typography, an immersive experience considering that their usual relationship with type would normally be realised on a two dimensional surface be it printed or computerised.