Tuesday, 21 February 2012

I decided to have the Didot typeface as she wanted it to be more 'blocky' but still keeping its fashion feel. I have reduced the kerning on each letter as I thought it looked too far apart, even though Graham once said dont make the kerning negative, always positive, I wanted it to be quite tight and it is a logo so the text is not the most important part, it is the shape and I want it to reconised as that. I prefere this top one but I will send it to Hannah and see if she agrees or not.  I also made some minor agustments to the letters by creating an outline. The letter 'A' had a larger x-height so I made all the letters the same height. Also, I changed the tail on the end of the 'R' so it lined up with the serif on the 'D'.
 

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