Evaluation.

My final major Project I have learnt an incredible amount and feel like I am a much more confidant designer. It has been a taste of professionalism as I have done things that I never thought I would do. I have been calling printers and getting quotes and ordering quality stocks and working with a number of clients. Also I feel my design work has drastically improved as I have learnt to work quicker and gain more ideas and also my layout work I feel much more confident as I haven’t just been sticking to the basic layouts I have actually worked from grids and creatively laid out text and images.

I have really enjoyed working with a client as for my fashion brief it was a challenge as I had 2 fashion students to brand and we worked very closely together so that each of us knew where we stood at all times and if something went wrong which it did on many occasions I would make a decision and put it to my client and we resolved it together. I once read a book that said as a designer you should never show a client a finished product, as it is very difficult for them to see any other solution so this is why I have been producing range of things for them to decide and so they can be involved in their own branding.

Keeping on the subject of fashion, the difficulties we came across was the unfortunate decision of choosing Lead Print to print Sophie’s business cards. They have only just arrived today (Monday 28^th May) after taking almost a month. They said the design would take 10 days to be with us and it wasn’t cheap and after 15 days we called them to find out the printer was broke and would be with us the next week, when they weren’t, we called again to be threatened and he said if we called again then they would not send them at all, even though we had paid and confirmed long before.

Although, working with Hannah and Sophie has been a pleasure as it has kept me to deadlines and I feel as though I am much more organized and my time management has improved a lot since last module. The fashion girls are setting up their own label after we graduate in London and have asked me to brand them calling themselves ‘Elle Ford.’ I said I was delighted to and this is a wonderful opportunity to do some freelance work. It arrived from the fashion shoot we had in London which I was the creative director and this was a first time experience for me and I was professional and prepared and I told the photographer exactly how we wanted the shots to be like and I spoke to some 3^rd year photographers beforehand so they could give me some tips on the best lighting as I didn’t want to sound like an amateur. However, it was a very relaxed atmosphere and we were very happy with the results.

The small brief I carried out designing the album cover for my brother turned out to be a lot bigger than expected. In the crit I had with Fred he told me to print out just 1 but my brother was paying me £80 and he wanted 20, so I listened to the money and printed 20. I had to design the layout for the booklet and then printing and binding which took a sufficient amount of time, however, I was pleased with the results and more importantly so was the client.

I feel as though I have worked the most this module then I have for anything else in my life. Especially to the end of this module I have been physically and mentally drained as I have been coming into college at 8 and leaving at 9 every day then going home sleeping and doing exactly the same the next day. I am not complaining as I have been working to a goal and John Watters said we probably wont work this much or this hard again in our lives which defiantly influenced me to work even harder.

I have unquestionably enjoyed working on my FMP and editorial publications looking at type and layout is defiantly something I want to work on in my career as a designer.