Allude

A leading fashion label based in Munich, Allude has built an international reputation for the quality cashmere garments designed by its founder, Andrea Karg. Bibliothèque were commissioned to revitalize Allude's identity, repositioning the label in line with growing international interest.

The Allude logotype suggests elegance, refinement and a contemporary sensibility. A sophisticated palette of neutrals was developed that could dovetail with seasonal colour variations whilst also inform the core identity elements such as the stationery. The addition of a heritage signet gave the brand added gravitas.

This branding has also looked at things like printing onto hangers and tracing paper which is a really nice touch to and when every bodies designs are very similar in an exhibition the ones that will stand out will be the ones with a personal touch.

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