Elegant fashion typography

This is the kind of style that I dont like. It looks dirty and the type is everywhere. It is too crouded which cheapens it aspecially with that image in a box and the brownish background.

 I love this. The type is very eyecatching and i like the typeface contrasting the thin and thick serif strokes. It would be really nice to have the exhibition poster similar to this style. However, this is my taste and not the designers, I think they will beg to differ.

 This serif foiled finish would be great to hand out to people as a flyer. Purely type with no image would draw people in and make them wonder in be intreged to the fashion show.

 As the fashion branding breif want me to fully brand them, I think something quite simple and unique like this would work really nicely, as they are not a graphic agency, they are about style so I dont think having a really fancy letterhead would benefit them.

 I really like this style of French Vogue, i think it looks really elegant and as Hannah wants hers to be in a very simple style, Maybe black and white like this would be very nice indeed.

I think to have the lookbook very sophisticated in a similar style to this would stand out alot. Black and white and elegant serif font with low leading.