Thursday, 23 February 2012

How to increase revenues from advertisers


  • Propose them to make contests
  • Make some supplemental pages to be added to your regular magazine. Sometimes you could include some flyers to present only their products – in a separate envelope coming with the magazine
  • Include a CD with their company/products presentation with the magazine
  • Put them on the cover
  • Publish dedicated issues for them. Like “August is the X Manufacturer month”
  • Organize events for them. Exhibitions, press releases, conferences
  • Make an online version of the magazine and put their adds on the site
  • Make contracts with advertising companies
  • Make contracts with ads designers and branding/image companies
  • Publish case studies from the manufacturers

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