How to promote your printed magazine

My magazine is based on architecture.
The basic way to have a growing revenue from a magazine is to cash more money from your readers. While increasing the magazine cost is not an option, we might think at the following steps to reach more readers:

Think about the places your readers are more likely to be. Make sure your magazine can be found there.

• At hardware shops
• At banks, trying to get a loan
• At Real Estate companies
• At construction companies
• At the city hall, for getting the construction approval
• In train stations, or any place that is usually crowded, like bus stations, or even hospitals
• Hotels. A free copy of the magazine might be available for the travelers
• Architecture companies and associations
• Is it summer? your clients are probably having a vacation right now. Place your magazine in their hotels
• Construction conferences and events
• Any place where potential future home owners might be
• On the Internet. Are you having an online version of the magazine? make one, and sale the subscription for the online version

Analyze who else could be selling or freely distributing your magazine. Make bundle or distribution contracts.

• Other publications with related readers. Make a bundle with them
• Hardware shops could be offering your magazine to the current clients
• Schools and architecture related Universities
• Libraries
• Passenger transportation companies – give their clients an extra service to the travelers – in trains, busses or maybe airplanes.
• Your advertisers, paying big money for their promos, are willing to distribute the magazine – to make the most of the investment in advertising. Why not send a copy to their sub-distributors/resellers?